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Our current reporting system show you in detail how your leaflet is being picked up. You can observe
pick-up rates and patterns and enquire into individual outlet performance. We even provide
photographs of every unit after merchandising.

Until now, we have not been able to tell you how your leaflet is working to produce visitors at the
attraction gate. Our new visitor survey will for the first time provide you with information about the
specific devices that bring people to your door.

The survey is designed to move us from anecdotes to facts as the basis of decision making and to
reveal trends or patterns that we were perhaps not aware of.

Data from participating events and attractions will provide an overview of:

  • Which publicity devices work for your own attraction or event and comparative information on what is working for others with both similar and different target audiences.
  • The distances people travel, which areas produce what proportion of your visitors and which areas represent viable additional markets for you.
  • The split between day-trippers and those staying away from home and where they travel from.
  • Group composition - what different combinations of family, friends or group attend different attractions or events.
  • How visitor behaviour is impacted by time-of-year, season or prevailing weather.


Our survey method is elegant, unobtrusive and inexpensive. The resulting data can validate current
marketing spend, prompt refinements to marketing plans, used to support funding bids or can act as
a focus for collaborative marketing initiatives.